In order to help the busy consumer easily achieve fresh breath on the go, The Swish Initiative has launched Swish Fresh Breath Powder.
Unlike a sugary mint that only promises to mask bad breath, the sugar-free Swish Fresh Breath Powder neutralizes the bacteria and chemical compounds that cause bad breath. The product is available in Candy Mint, Peppermint and Spearmint flavors that should be savored in the mouth for a minimum of 10 seconds before swallowing.
As an extension of their self-care rituals, consumers are investing more in oral care solutions, as the health of the mouth, teeth and gums often reflect the overall well-being of the body. Although products like toothpaste, mouthwash and toothbrushes lack the allure of other lifestyle products, a new wave of breath-freshening products—like drinks and powders—are being introduced with a focus on the ease of on-the-go use.
Breath-Freshening Powders
'Swish' Helps to Effortlessly Provide Fresh Breath on the Go
Trend Themes
1. Oral Care Innovations - The emergence of breath-freshening powders like Swish Fresh Breath Powder could spark the development of more convenient and effective oral care products.
2. Personalized Breath Solutions - As consumers invest more in self-care rituals, there is an opportunity for the development of personalized breath-freshening solutions that cater to individual needs and preferences.
3. Eco-friendly Oral Care - With a growing concern for sustainability, there is a potential for the creation of eco-friendly breath-freshening products that minimize waste and impact on the environment.
Industry Implications
1. Consumer Goods - The launch of Swish Fresh Breath Powder shows potential for more consumer goods industries to develop innovative products that enhance personal care and hygiene.
2. Health and Wellness - The rise of breath-freshening products highlights a growing focus on oral care and its impact on overall health and wellness, creating opportunities for the health industry to expand its offerings.
3. Sustainability - There is a potential for the sustainability industry to collaborate with oral care companies to create eco-friendly breath-freshening products and reduce waste and environmental impact.