Beauty brand BareMinerals has unveiled its new serum franchise, Skin Rescue, featuring innovative packaging designed by the creative agency Free The Birds. Recognizing the increasing engagement of younger beauty consumers with skincare products, BareMinerals aimed to cater specifically to the preferences and needs of the Gen Z demographic with this launch.
Free The Birds developed a packaging design that resonates with Gen Z's desire for playful aesthetics and vibrant color schemes. The use of bright pops of color also helps distinguish the individual purposes of each serum at a glance. This strategic design choice ensures that the packaging stands out on shelves, appeals to the youthful, trend-conscious segment of the market, and also delivers ingredient information in a digestible format.