It would seem as though Starbucks has been creating more Frappuccino flavors this year than ever before with the new Frappuccino Crème blended beverages being the latest to enjoy in the US and Canada. Including the Berry Prickly Pear and Mango Pineapple flavors, the new Frappuccinos are each made with a creme base that has been mixed with mango syrup before being mixed with a series of other fruit ingredients.
Being that the new Frappuccino Crème drinks are free of coffee and caffeine, they come as an excellent drink choice that can be enjoyed by consumers of all ages. This speaks to Gen Z consumers who might not like coffee or be too young to drink it, but still want to patronize the same spots their older peers prefer.
Summery Coffee-Free Blended Drinks
The New Frappuccino Crème Drinks are Limited-Edition for Summer
Trend Themes
1. Coffee-free Blended Drinks - Opportunity for cafes and beverage companies to introduce coffee-free blended drinks to cater to consumers of all ages.
2. Flavored Frappuccinos - Opportunity for companies to create innovative and unique flavor combinations for frappuccino drinks.
3. Non-caffeinated Beverages - Opportunity for beverage industry to develop more non-caffeinated options to cater to consumers who don't consume coffee or caffeine.
Industry Implications
1. Cafes - Cafes can leverage the trend of coffee-free blended drinks to attract a wider range of customers.
2. Beverage - Beverage companies can capitalize on the demand for flavored frappuccinos by introducing new and unique flavor options.
3. Foodservice - Foodservice industry can tap into the growing market for non-caffeinated beverages by offering a variety of options on their menus.