Franzia Refreshers is a new line of lightly sweet varietal wines that are combined with natural fruit flavors, created to meet the demand for wines with lower calories and alcohol. Conveniently packaged in 3L boxes, the sessionable wines boast "6.5% alcohol by volume with lower calories, carbohydrates, and sugar compared to other leading fruit-flavored wines."
These refreshingly fruity wine blends are available in different varieties like Peach Moscato, Tropical Pinot Grigio, Strawberry Rosé, and Wild Berry Moscato. Perfect for summer celebrations, Franzia Refreshers speak to consumers who appreciate fruit-flavored varietal wines, boxed wine and options that are lower in alcohol and sugar—a five-ounce serving of Franzia Refreshers shares a flavorful experience with just 75 calories and six grams of sugar.
Fruit Blend Boxed Wines
Franzia Refreshers Blend Sweet Varietal Wines & Natural Fruit Flavors
Trend Themes
1. Fruity Wine Blends - There is an opportunity to create similar refreshing fruit-flavored wine blends with lower calories and alcohol to meet the demands of health-conscious consumers.
2. Boxed Wine Options - There is an opportunity to introduce new boxed wine options that provide ease and convenience for consumers, especially for outdoor or summer celebrations.
3. Reduced Alcohol and Sugar Beverages - There is an opportunity to create reduced alcohol and sugar beverages that target health-conscious consumers and still provide a flavorful and enjoyable experience.
Industry Implications
1. Wine and Spirits Industry - This industry could benefit from introducing low-alcohol and low-sugar wine options to align with the growing demand for healthier beverage choices.
2. Food and Beverage Industry - This industry could benefit from exploring the potential of combining natural fruit flavors with alcoholic beverages, as this is a rising trend in the market.
3. Packaging Industry - This industry could benefit from designing innovative packaging solutions for boxed wine that cater to the convenience-seeking and eco-friendly preferences of consumers.