This is a picture of a forest cut in the shape of a pair of lungs to raise awareness for deforestation. While the lung to our left looks healthy, the one to our right has been subjected to deforestation and thereby looks like a lung with an internal illness.
The image is strong and leaves you with a clear awareness of the damage done to the wildlife that live in that area.
The picture was used as an ad campaign for the WWF to visually remind us of the importance of trees to the atmosphere. The ad was created by the French advertising agency TBWA, Paris.
Forests As Lungs
WWF Ad Campaign Compares Deforestation to Cancer
Trend Themes
1. Deforestation Awareness - Using striking visuals to increase awareness about the negative impacts of deforestation on the environment and wildlife.
2. Creative Conservation Campaigns - Using creative and eye-catching ad campaigns to bring attention to pressing ecological issues.
3. Environmental Advocacy Advertising - Developing marketing and advertising campaigns that center around environmental protection, sustainability, and conservation.
Industry Implications
1. Conservation Organizations - Utilizing innovative advertising techniques to engage and inspire public support for their environmental protection initiatives.
2. Ad Agencies - Partnering with conservation organizations and using their creative talents to craft campaigns that move the needle on pressing environmental issues.
3. Eco-friendly Brands - Incorporating messaging around environmentalism and conservation into their marketing and advertising strategies in order to align with consumer values and boost engagement.