Folklore and Farm decided to poke fun at the type of language usually used to describe much of people's food these days. Words like "fresh," "free range," and "organic" are commonly employed to make a brand's food seem more legitimate and healthy, but in reality there are still plenty of other harmful chemicals that still exist in the food.
Fictional animal meat was used as the main product, including items such as Sasquatch and Lochness. The more absurd the naming could get, the better, just to show how ridiculous it is that so many people are sucked into how many companies are branding their products these days. The best thing to do is read the ingredients on the back, and not trust the go-to jargon.
Sarcastic Meat Packaging
The Folklore and Farm Design Pokes Fun at Common Terminology
Trend Themes
1. Sarcastic-marketing - Exploring the use of sarcastic and unconventional marketing tactics to challenge common food industry language and consumer perceptions.
2. Transparent-labeling - Emphasizing the importance of clear and accurate food labeling to provide consumers with reliable information about the ingredients and potential health risks.
3. Satirical-branding - Leveraging satire and humor in product branding to highlight the deceptive marketing strategies used by companies and encourage informed consumer decision-making.
Industry Implications
1. Food-and-beverage - Food and beverage companies can reimagine their branding strategies by incorporating humor and satire to challenge industry norms and create new marketing opportunities.
2. Consumer-packaging - Consumer packaging companies can respond to the demand for transparent labeling by designing creative packaging that clearly communicates ingredient information in an engaging and accessible manner.
3. Advertising-and-marketing - The advertising and marketing industry can explore innovative approaches to create satirical campaigns and messaging that disrupt the traditional methods of branding and advertising in various sectors.