Folgers Noir is a new range of coffee made with 100% Arabica coffee beans that appeals to those who love dark roast coffee. The product collection is available in a variety of formats, including ground and instant coffee products, as well as K-Cups and instant coffee sticks.
With this range of coffee products, consumers are able to explore medium dark roast flavors like Golden Dusk, as well as dark roast (Rich Satin and True Dark) and intensely dark roast coffee. The most intense of all is Smoky Midnight, which is named for its robust body and smoky finish.
As most coffee drinkers tend to prefer medium and dark roasts over lighter options, this new range offers plenty of new flavors for coffee lovers to enjoy.
Dark Roasted Coffee Collections
'Folgers Noir' Shares Dark & Intensely Dark Roast Flavors
Trend Themes
1. Dark Roast Coffee Popularity - The trend of dark roast coffee is growing, and businesses can innovate by offering new and unique dark roast coffee collections to appeal to consumers' diverse palates.
2. Instant Coffee Innovation - The emergence of new instant coffee products, such as Folgers Noir instant coffee sticks, presents an opportunity for businesses to create new and convenient packaging for instant coffee, catering to busy coffee drinkers.
3. K-cup Packaging Innovation - There is an opportunity for businesses to develop sustainable and environmentally-friendly K-Cup packaging for coffee collections, such as Folgers Noir, to cater to environmentally-conscious consumers.
Industry Implications
1. Coffee Production - Coffee manufacturers can create new collections such as Folgers Noir by experimenting with different coffee bean blends and offering diverse flavor options.
2. Packaging Industry - Packaging companies have the opportunity to create new and innovative packaging for instant coffee and K-Cup products to enhance the consumer experience.
3. E-commerce - Online coffee retailers can develop and promote new sustainable packaging options for coffee collections such as Folgers Noir to cater to environmentally-conscious consumers shopping online.