As people are embracing a health-conscious mindset and incorporating plant-based eating into their diets, the market for non-dairy alternatives like almond, coconut, cashew and flax milk is booming.
Good Karma takes an inventive approach to its Flax Milk products. Unlike many alternative milks that miss out on the essential proteins and fibers for satiety, Good Karma's Protein+ Flaxmilk range is fortified with pea protein isolate to provide about five grams of protein per one cup. These protein-rich flax milks are offered in both Original and Vanilla flavors, which are also made without the use of any lactose, gluten and soy.
With many people making concerted efforts to cut out dairy or reduce their intake in favor of plant-based alternatives, a number of dairy-free yogurts, ice cream and milk products are now becoming common in mainstream grocery stores.
Flax-Based Beverages
Good Karma's Flax Milk is Enriched with Protein
Trend Themes
1. Plant-based Alternatives - The market for non-dairy alternatives like almond, coconut, cashew and flax milk is booming, presenting opportunities for innovative plant-based products.
2. Protein-fortified Beverages - Good Karma's Protein+ Flaxmilk range is fortified with pea protein isolate, creating a disruptive innovation opportunity to offer protein-rich alternatives to traditional dairy milk.
3. Dairy-free Products - As more people seek to cut out dairy or reduce their intake, the demand for dairy-free yogurts, ice cream, and milk products is increasing
Industry Implications
1. Health Food and Beverage - The health-conscious mindset and the rise of plant-based eating are driving the growth of the non-dairy alternative industry, providing opportunities for companies to develop innovative and nutritious products.
2. Protein Supplement - The protein-fortified flax milk products showcase the potential for disruption in the protein supplement industry, offering a plant-based alternative to traditional protein sources.
3. Supermarket and Grocery - The increasing availability of dairy-free alternatives in mainstream grocery stores is creating a growing industry for dairy-free products.