Non-alcoholic canned beverage brand Punchy launched a trio of flavored mixers powered by premium natural ingredients that also provide 50% of the recommended daily intake of Vitamin D. The canned mixers are vegan and gluten-free, as well as low in sugar and calories. Free from preservatives and artificial sweeteners, these non-alcoholic cans are ready to be enjoyed on their own, mixed into cocktails or sipped as an alternative to high-sugar sodas.
Punchy's Holiday Romance is made with peach, ginger and chai; Golden Hour features blood orange, bitters and cardamom; and First Dip consists of cucumber, yuzu and rosemary.
Based on research from the British Nutrition Foundation that says one in six adults in the UK is deficient in Vitamin D, Punchy saw the opportunity to "[charge] every can of Punchy with 200 IU vitamin D."
Vitamin-Rich Mixers
Punchy's Flavored Mixers Have 50% of the Recommended Daily Intake of Vitamin D
Trend Themes
1. Vitamin-enriched Beverages - Punchy's mixers show a demand for healthier beverage options and a potential market for other vitamin-infused drinks.
2. Premium Natural Ingredients - Using high-quality natural ingredients presents an opportunity for other beverage brands to differentiate and appeal to health-conscious consumers.
3. Functional Beverages - The inclusion of vitamin D as an added benefit in these mixers supports the trend towards functional ingredients in beverages.
Industry Implications
1. Beverage Industry - The launch of Punchy's vitamin-infused mixers highlights a change in consumer preferences towards healthier drink options.
2. Natural Food Industry - The use of premium natural ingredients and the focus on health and wellness in Punchy's mixers aligns with the trends in the natural food industry.
3. Health and Wellness Industry - The emergence of vitamin-enriched beverages and the focus on improving health through functional ingredients aligns with the trends in the health and wellness industry.