The newest flavored kombucha from Jiant is the brand's fifth hard kombucha release and it joins the seasonal series as a Summer Snowcone flavor. This hard kombucha flavor crated for summer enjoyment taps into the flavors of berry lemonade hard kombucha with influences from a nostalgic frozen treat.
The canned hard kombucha artfully blends organic Dragonwell Green Tea with sustainably-sourced honey, organic strawberry puree and organic blueberry juice, plus organic lemon juice. Altogether, the 5% ABV beverage shares a taste of something refreshingly different for fans of kombucha, alcohol-spiked drinks and grown-up lemonade.
The whimsical new flavor inspired by a variation of shaved ice can be found in packaging that's boldly colored and bright, conveying the many fresh and fruity flavors of the hard kombucha inside.
Snow Cone-Flavored Kombuchas
Jiant's Fifth Hard Kombucha Release Reinvents an Icy Summer Treat
Trend Themes
1. Summer-inspired Kombuchas - The combination of seasonal fruits and nostalgic treats creates an opportunity for brands to innovate and cater to summer tastes with alcoholic kombuchas.
2. Hybrid Alcoholic Beverages - Mixing up unique flavors to create new alcoholic drinks like hard kombucha disrupts traditional beverage categories and appeals to consumers seeking novel and adventurous tastes.
3. Artisanal Canned Drinks - Canned hard kombucha offers a convenient and portable way for brands to showcase artisanal/organic ingredients and differentiate themselves with packaging design.
Industry Implications
1. Alcoholic Beverage Manufacturing - Incorporating creative and unexpected flavor profiles into alcoholic beverages like kombucha offers an opportunity for manufacturers to appeal to new audiences and increase sales.
2. Health/wellness Industry - Alcoholic kombucha allows brands to tap into the growing health-conscious market and provide a healthier alternative to traditional sugary alcoholic beverages.
3. Packaging Industry - Creative and unique packaging design can add value to artisanal canned drinks like hard kombucha, and packaging companies can help brands stand out on shelves with bold and appealing designs.