Coors' new Orange Cream Pop flavored hard seltzer is a limited-edition summer treat that reminds of a favorite frozen treat. The nostalgic hard seltzer flavor shares a sophisticated way for adults to indulge in the taste of a childhood treat with just 90 calories per can and 4.5% alcohol by volume. According to the brand, the hard seltzer boasts sweet notes of vanilla ice cream.
This new hard seltzer flavor joins other fruit varieties from the brand like black cherry, mango, lime and grapefruit. Appealing to fans of creamsicles and orange cream soda, the hard seltzer can be found in packs of 12 for a limited time. Like the other mission-based seltzers, this limited-edition one helps to restore fresh water to rivers.
Orange Cream Hard Seltzers
Coors' Orange Cream Pop-Flavored Hard Seltzer Reminds of a Treat
Trend Themes
1. Nostalgic Flavors - Coors' Orange Cream Pop hard seltzer presents an opportunity for brands to introduce nostalgic flavors to adult audiences in a unique way.
2. Low-calorie Alcoholic Beverages - The success of low-calorie hard seltzers like Coors' Orange Cream Pop presents an opportunity for brands to introduce similar products that promote healthy indulgence.
3. Mission-based Products - The popularity of Coors' mission-based seltzers presents an opportunity for brands to create products that align with consumers' values and support social causes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage nostalgia, low-calorie options, and mission-based marketing techniques to create new and innovative products.
2. Food and Beverage - The food and beverage industry can adapt nostalgic flavors to create new products that appeal to adult consumers, taking inspiration from the success of Coors' Orange Cream Pop seltzer.
3. Environmental Sustainability - Coors' mission-based seltzers highlight the growing importance of environmental sustainability in consumer products, leading to opportunities for brands to innovate in this space.