Frozen yogurt chain Orange Leaf recently added to its assortment for the summer months with two new dairy-free flavored frozen yogurt treats inspired by some of Jolly Rancher's best-selling flavors—Green Apple and Blue Raspberry.
The new vegan frozen yogurt products were created in collaboration with Jolly Rancher and as such, fans may choose to have their order enhanced with crushed pieces of the hard candies for added taste and texture—since Jolly Rancher candies do not feature any animal-derived ingredients in their formula, this topping choice is also suitable for vegan consumers.
These refreshing candy-inspired frozen yogurt flavors will only be available for a limited time this summer until June 30th, setting Orange Leaf apart as the first frozen yogurt franchise to work with Jolly Rancher. in this way.
Hard Candy-Flavored Frozen Yogurts
Orange Leaf Launched Jolly Ranchers-Inspired Dairy-Free Treats
Trend Themes
1. Candy-inspired Food - There is an opportunity for food companies to create new candy-inspired products that can appeal to consumers' nostalgia and love for retro flavors.
2. Dairy-free Yogurts - There is room for further innovation in the dairy-free yogurt industry. With the rise of veganism and lactose intolerance, companies can introduce new flavors and varieties to capitalize on this market segment.
3. Limited-time Collaborations - Collaborating with well-known brands for a limited time can help companies generate buzz and increased sales by offering exclusive products that customers can only get for a short period.
Industry Implications
1. Frozen Yogurt Chains - Frozen yogurt chains can explore creating candy-inspired flavors in partnership with popular confectionery brands to attract customers and increase sales.
2. Confectionery - Candy companies can partner with food and beverage brands to create new products and flavors, expanding their product lines while adding unique value to their partners.
3. Vegan-friendly Food Brands - There is an opportunity for vegan food brands to partner with candy companies to create dairy-free and plant-based confectionery products, expanding their customer base and offering options for those with dietary restrictions.