Simply Gum, which is known for creating non-GMO, vegan and naturally flavored chewing gums and mints, teamed up with plant-based eatery By Chloe to create a limited-edition flavor based on its best-selling cold-pressed juice, The Merry Prankster.
The Merry Prankster chewing gum mimics the beverage that it takes inspiration from with flavorful watermelon, apple, prickly pear and lemon fruits. Just as the drink is light, refreshing and slightly sweet, the chewing gum was developed to provide a similar flavor experience.
Both brands champion the use of simple, wholesome and vegan ingredients, without the inclusion of artificial flavors, preservatives and synthetics. The Merry Prankster Gum will only be available online and at select By Chloe locations as of the spring this year.
Juice-Flavored Chewing Gums
Simply Gum Created a Product Based on By Chloe's Merry Prankster Juice
Trend Themes
1. Plant-based Gum - Creating plant-based chewing gum to align with the growing consumer demand for vegan products.
2. Natural Flavor Mimicking - Developing chewing gum that mimics the flavors of popular beverages and foods.
3. Limited-edition Collaborative Products - Teaming up with other brands to create limited-edition chewing gum flavors and capitalize on established fanbases.
Industry Implications
1. Food and Beverage - Creating chewing gum flavors aligned with popular food and beverage trends to appeal to consumers looking for new flavors.
2. Confectionery - Expanding the confectionary market by creating plant-based, naturally flavored chewing gums for consumers that want healthier options.
3. Retail - Partnering with retail companies to offer limited-edition products that excite consumers and attract attention to both brands.