GourmetGiftBaskets is an online gift giving service that sends goodie baskets of all sorts across the globe and the brand has recently added cocktail flavored cakes to its list of edibles. The desserts are themed after boozy drinks offering a delicious nod to cocktails in a decadent sweet form.
The cheesecakes are part of the Cheesecake Sampler dubbed 'Happy Hour' that offers a few slices of different flavors to give variety to consumers. The tastes include nods to margaritas, strawberry cocktails, Irish coffee and Amaretto to offer a bold spectrum of aromas based off of liquors, spritzers and cocktails with coffee, citrus, nutty and sweet notes.
The decision to offer a variety of flavors in one dessert gives consumers the ability to sample a variety of flavors in one streamlined order.
Cocktail-Themed Cheesecakes
GourmetGiftBaskets is Offering Flavored Cakes Themed After Margaritas
Trend Themes
1. Cocktail-inspired Desserts - Opportunity for bakeries and dessert companies to create a line of cocktail-flavored sweets, tapping into the popularity of adult beverages.
2. Flavor Variety in Desserts - Opportunity for dessert makers to offer sampler packs with a range of flavors, providing customers with a diverse taste experience.
3. Alcohol-inspired Flavor Trends - Opportunity for food and beverage companies to explore infused flavors inspired by popular alcoholic beverages, attracting consumers looking for unique taste sensations.
Industry Implications
1. Bakery - Disruptive innovation opportunity for bakeries to create cocktail-themed desserts, expanding their product offerings and appealing to a wider customer base.
2. Dessert Companies - Opportunity for dessert companies to develop and market cocktail-flavored sweets, catering to the growing demand for unique and indulgent treats.
3. Food and Beverage - Disruptive innovation opportunity for the food and beverage industry to experiment with alcoholic flavors in various food products, capitalizing on the popularity of boozy beverages.