If you're someone who prefers the taste of spirits to beer, trying Super Bock's newest flavored beer range might be worth stepping out of your comfort zone.
In response to the rising popularity of spirits and cocktails, Portugal’s largest brewery decided to create a line of premium spirits-inspired beer. The two new beer drinks channel global flavors like Vodka Lemon from Russia and the iconic Caipirinha, known as Brazil's national cocktail. Although these flavors are unexpected, the packaging for the beer beverages remains quite familiar to consumers.
Crossovers and hybrids are an emerging pattern in the alcohol industry, also seen in Oculto's Tequila Beer, Vodquila and packaging like Bud Light's Mixxtail beverages, which disguise ready-to-drink cocktails in beer bottle shapes. Similarly, wines and champagnes are also being dressed down to look like beer, or vice versa.
Cocktail-Inspired Beer
Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
Trend Themes
1. Flavored Beer - Craft beer companies can experiment with unique flavors inspired by spirits and cocktails to attract new customers.
2. Crossover Drinks - Beverage companies can blend the flavors of different alcoholic drinks to create novel and exciting products that cater to changing consumer tastes.
3. Disguised Beverages - Companies can design innovative packaging that disguises traditional alcoholic drinks as a different kind of beverage to appeal to a wider customer base.
Industry Implications
1. Alcoholic Beverages - Craft breweries, distilleries, and wineries can test out new product lines that cater to consumers who enjoy a variety of alcohol tastes.
2. Packaging - Packaging companies can create eye-catching designs that blur the lines between different types of drinks, making them more appealing to consumers who tend to stick with one kind of beverage.
3. Hospitality - Bars and restaurants can serve these unique beer flavors as a way of attracting customers who are interested in trying something new and innovative.