Ohza, a ready-to-drink cocktail brand, has recently announced that musician Joe Jonas will be joining the company as an investor to launch the ‘Fizzy Sangria’ across the US. The new cocktail is a canned mimosa that marks the brand’s first expansion outside of its main product lineup. Joe Jonas’ Fizzy Sangria line comes in two ‘Red’ and ‘White’ flavors, retailing at $9.99 USD per four-pack.
The ‘Fizzy Sangria’ is made with sparkling wine and real juice, containing 60% fewer calories and 80% less sugar than the average sangria with double the flavor. Joe Jonas shared his excitement about working with Ohza and is hoping to help the brand lead more marketing campaigns for ‘Fizzy Sangria’ in the future.
Musician-Backed Canned Cocktails
Ohza Announces the 'Fizzy Sangria' and Partnership with Joe Jonas
Trend Themes
1. Ready-to-drink Cocktails - The increase in demand for convenient and portable cocktails presents an opportunity for the development of a wider range of ready-to-drink cocktails.
2. Celebrity-endorsed Products - Working with celebrities to endorse product lines can help companies gain wider exposure and appeal to new demographics.
3. Low-calorie Beverages - Developing low-calorie alternatives for popular beverages can provide companies an opportunity to appeal to health-conscious consumers.
Industry Implications
1. Ready-to-drink Beverages - Companies in the ready-to-drink beverage industry can leverage the trend of canned cocktails with the help of celebrity endorsements to cater to consumers looking for convenient and portable alcoholic beverages.
2. Music and Entertainment - Collaborating with celebrities from the music and entertainment industry to endorse products can help companies gain wider media coverage and appeal to younger audiences.
3. Health and Wellness - The trend of low-calorie, healthier alternatives for popular products presents opportunities for companies in the health and wellness industry to expand their product lines and attract health-conscious consumers.