Hubble, a brand that got its name by combining the words "healthy" and "bubble," makes fresh, fizzy beverages with functional benefits. Hubble is on a mission to "clean up carbonated drinks" and does so by creating refreshing products with both carbonation with High Pressure Processing.
Although the brand's carbonated drinks are only made with simple ingredients like cold-pressed juice, purified water and herbs, they are rich in antioxidants, vitamins and enzymes. The Immunity Boost variety is made with orange, anti-inflammatory turmeric, apple and lemon, while the brand's Pure Hydration is a refreshing combination of watermelon, mint and lemon. Lemon is also a key ingredient in Hubble's Digestive Wellness functional beverage, which also contains stomach-settling ingredients like ginger. These functional beverages offer a more indulgent take on cold-pressed juice and a better-for-you spin on soda.
Functional Fizzy Beverages
Hubble's Sparkling Drinks Offer Immune & Digestive Support
Trend Themes
1. Functional Fizzy Beverages - Opportunity for creating functional carbonated drinks with simple, healthy ingredients and added benefits like immune support and digestion aid.
Industry Implications
1. Beverage Production - Opportunity for beverage producers to innovate by offering carbonated drinks with functional benefits, appealing to health-conscious consumers.
2. Cold-pressed Juice Industry - Opportunity for cold-pressed juice companies to expand their product lines by incorporating carbonation and functional ingredients, catering to consumer demand for healthier fizzy drinks.
3. Health and Wellness Industry - Opportunity for health and wellness companies to capitalize on the growing trend of functional beverages by developing innovative products that promote immune support, digestive wellness, and hydration.