Yeo's has introduced a new First Harvest Green Tea design, now branded as 'Brattea,' to reign in a 'Brat Summer.'
The updated packaging features a neon green color and a low-resolution text style in Arial font, inspired by Charli XCX’s album BRAT. This design approach reflects a departure from traditional clean and polished packaging, opting for a more vibrant and unconventional look.
Moreover, the Brattea packaging highlights Yeo's commitment to authenticity, showcasing the green tea's real ingredients and lack of preservatives. Likewise, the minimalistic design is intended to convey simplicity and transparency to reflect Yeo's beverage philosophy in a simplistic interactive form.
Charli XCX’s album cover, known for its "low-resolution Arial text on a neon background," has influenced this design; Yeo's has leveraged this aesthetic to attract a younger audience and promote the limited edition 'Brattea' product, especially to Gen Z and fans of the music artist.
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Trend Themes
1. Neon Packaging - Adopting a neon aesthetic could disrupt traditional packaging norms by attracting attention with bold, eye-catching designs.
2. Minimalistic Design - Using minimalistic design that emphasizes simplicity and transparency creates an honest and straightforward brand image.
3. Music-inspired Branding - Aligning product packaging with popular music and cultural elements can effectively target younger demographics and fans.
Industry Implications
1. Beverage Industry - Incorporating unique packaging designs into beverages can differentiate products in a crowded market.
2. Graphic Design Industry - Exploring new, vibrant design trends allows graphic designers to push the boundaries of conventional packaging.
3. Marketing and Advertising - Leveraging cultural and music influences in marketing strategies can enhance brand appeal and consumer connection.