Ideas
Explore the world's #1 largest database of ideas and innovations, with 472,701 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,185 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,185 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,218 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 472,701 cutting edge ideas.

Singer-Inspired Green Shakes

Moon Juice's New Bratty Shake Celebrates Brat Summer

— August 3, 2024 — Lifestyle
If you're proudly celebrating 'Brat Summer,' you'll be thrilled to hear that Moon Juice has a new Bratty Shake just for the occasion.

If you're unfamiliar, the term 'Brat Summer' refers to Charli XCX’s sixth studio album, Brat, which has become the biggest album of the summer. To help those who want to live a bratty life this summer, Moon Juice has teamed up with TikToker Daniel Preda (@misterpreda) to essentially deliver "brat in a cup.” The result is a kind of fruit smoothie made up of coconut milk, Moon Juice’s Mini Dew, Moon Juice’s Rhodiola, organic banana, gingered lemon, organic lime, organic coconut cream, matcha, and a touch of activated charcoal. Of course, just like the album cover, the new Bratty Shake is bright green.

Image Credit: Moon Juice, @misterpreda on TikTok
Trend Themes
1. Celebrity-influenced Food Products - Brands are increasingly collaborating with celebrities to create limited-edition food items that resonate with fan cultures.
2. Social Media Collaboration - Partnering with social media influencers facilitates the creation of trendy, highly marketable products designed to attract younger audiences.
3. Mental Health-inspired Beverages - Functional drinks infused with adaptogenic herbs and supplements are gaining popularity as consumers seek to improve their mental well-being.
Industry Implications
1. Food and Beverage - The sector is witnessing a surge in celebrity-endorsed products, catering to niche market segments seeking unique and Instagram-worthy experiences.
2. Health and Wellness - Innovative beverage formulations are leveraging adaptogens and other health-boosting ingredients, reflecting the consumer trend towards holistic wellness.
3. Digital Marketing - Utilizing social media influencers for product launches is revolutionizing marketing strategies, driving consumer engagement through authentic endorsements.
6.6
Score
Popularity
Activity
Freshness