Moon Juice's New Bratty Shake Celebrates Brat Summer
Katherine Pendrill — August 3, 2024 — Lifestyle
References: tiktok & elitedaily
If you're proudly celebrating 'Brat Summer,' you'll be thrilled to hear that Moon Juice has a new Bratty Shake just for the occasion.
If you're unfamiliar, the term 'Brat Summer' refers to Charli XCX’s sixth studio album, Brat, which has become the biggest album of the summer. To help those who want to live a bratty life this summer, Moon Juice has teamed up with TikToker Daniel Preda (@misterpreda) to essentially deliver "brat in a cup.” The result is a kind of fruit smoothie made up of coconut milk, Moon Juice’s Mini Dew, Moon Juice’s Rhodiola, organic banana, gingered lemon, organic lime, organic coconut cream, matcha, and a touch of activated charcoal. Of course, just like the album cover, the new Bratty Shake is bright green.
Image Credit: Moon Juice, @misterpreda on TikTok
If you're unfamiliar, the term 'Brat Summer' refers to Charli XCX’s sixth studio album, Brat, which has become the biggest album of the summer. To help those who want to live a bratty life this summer, Moon Juice has teamed up with TikToker Daniel Preda (@misterpreda) to essentially deliver "brat in a cup.” The result is a kind of fruit smoothie made up of coconut milk, Moon Juice’s Mini Dew, Moon Juice’s Rhodiola, organic banana, gingered lemon, organic lime, organic coconut cream, matcha, and a touch of activated charcoal. Of course, just like the album cover, the new Bratty Shake is bright green.
Image Credit: Moon Juice, @misterpreda on TikTok
Trend Themes
1. Celebrity-influenced Food Products - Brands are increasingly collaborating with celebrities to create limited-edition food items that resonate with fan cultures.
2. Social Media Collaboration - Partnering with social media influencers facilitates the creation of trendy, highly marketable products designed to attract younger audiences.
3. Mental Health-inspired Beverages - Functional drinks infused with adaptogenic herbs and supplements are gaining popularity as consumers seek to improve their mental well-being.
Industry Implications
1. Food and Beverage - The sector is witnessing a surge in celebrity-endorsed products, catering to niche market segments seeking unique and Instagram-worthy experiences.
2. Health and Wellness - Innovative beverage formulations are leveraging adaptogens and other health-boosting ingredients, reflecting the consumer trend towards holistic wellness.
3. Digital Marketing - Utilizing social media influencers for product launches is revolutionizing marketing strategies, driving consumer engagement through authentic endorsements.
6.2
Score
Popularity
Activity
Freshness
