Filip Pagowski is the talented artist behind the iconic COMME des GARÇONS heart logo, and his latest project is in collaboration with Nike. The talented artist reimagined all 30 NBA team logos for a unique collection full of t-shirts. The collaboration reworks not only logos, but team names, cities and mascots as well, to match the aesthetics of Pagowski's artwork. His whimsical and playful illustration style gives the teams creative new identities.
Nike expresses that it gave the artist a chance to really explore the heritage of each team and how the imagery came to be. The Filip Pagowski x Nike collection of reworked NBA motif t-shirts will be available exclusively on Nike Connected NBA Jerseys online beginning on April 19th. Following that, the collection will be available on the Nike App on April 21st.
Reworked Logo T-Shirts
Filip Pagowski Reimagined the NBA Team Logos That Accent Graphic Tees
Trend Themes
1. Logo Reworks - The trend of artists reworking established logos opens up possibilities for disruption in creative branding and marketing sectors.
2. Collaborative Collections - The trend of collaborations between artists and major brands creates opportunities for disruption in the fashion industry and expands the audience reach for both parties.
3. Whimsical Illustration - The trend of using playful illustration styles in mainstream branding shows a shift towards more approachable and lighthearted marketing, presenting potential disruption opportunities for graphic design and advertising industries.
Industry Implications
1. Fashion - The reworked NBA team logos collection creates opportunities for disruption in the fashion industry by offering trendy and unique designs for basketball enthusiasts and fashion enthusiasts alike.
2. Sporting Goods - The Nike x Filip Pagowski collaboration opens up disruption opportunities in the sporting goods industry by providing basketball fans with fresh and unconventional merchandise.
3. Advertising - The attention-grabbing logo reworks by the artist Filip Pagowski, provide disruption opportunities for advertising agencies to leverage creative rebranding initiatives and aesthetic experimentation in developing new marketing strategies.