Fedwell is a Boston dog food startup that offers healthy and natural recipes made using only the purest ingredients. The company is confident in that claim because the recipe is inspired by the founder's own experience with her dog.
During a two year stint in South Africa for the Peace Corps, Emily Lagasse, the founder of Fedwell, fed her dog the same meals that she herself ate simply by necessity. After returning stateside and switching her dog back to a more conventional diet, the poor pup got seriously sick. She decided to take classes and learn how to make healthy meals for dogs herself rather than relying on the store-bought kibble, and these home-cooking principles are in every bag of Fedwell.
Most of Fedwell's ingredients are local, save for the lamb which is imported from New Zealand. The ingredients are all natural, and they're cooked at a low temperature to preserve nutrients.
Home-Cooked Pet Recipes
Fedwell is Inspired by the Ingredients in Human Food
Trend Themes
1. Home-cooked Pet Food - The trend of home-cooked pet food is disrupting the traditional pet food industry, offering pet owners a healthier and more personalized option.
2. Natural and Local Ingredients - The trend of using natural and locally sourced ingredients in pet food presents an opportunity for the agriculture and food production industries to cater to the growing demand for healthier pet food options.
3. Preserving Nutrients in Cooking - The trend of cooking pet food at low temperatures to preserve nutrients opens up opportunities for innovative cooking techniques and equipment manufacturers in the pet food industry.
Industry Implications
1. Pet Food - The pet food industry needs to adapt to the rise of home-cooked pet food by offering premium, high-quality and customized pet food options.
2. Agriculture - The agriculture industry can capitalize on the demand for natural and locally sourced ingredients in pet food by partnering with pet food companies or creating their own pet food product lines.
3. Cooking Equipment - The cooking equipment industry can develop specialized equipment and cooking methods to meet the needs of pet food manufacturers aiming to preserve nutrients in their products.