Feast of Legends is a tabletop role-playing game experience from Wendy's that invites players to immerse themselves in "a realm threatened by frozen beef" and a quest to fight for freshness. The 100-page role-playing game can be downloaded for free online and introduces the land of Beef's Keep, Freshtovia and characters like Queen Wendy and the Ice Jester. Players will journey through the French Fry Forest, Top Bun Mountains and into the Deep Freeze, all the while making use of skills like the Applewood Smoke Bomb and Upsized Combo.
While playing the game, people have the chance to be granted bonuses for eating Wendy's food or receive penalties for eating products from competing restaurants.
Playing Feast of Legends requires one person to take on the role of game master, while the others create their unique characters for gameplay.
QSR Tabletop Games
Feast of Legends is a Tabletop Role-Playing Game by Wendy's
Trend Themes
1. Tabletop Role-playing Games - Feast of Legends by Wendy's offers an example of a QSR entering the tabletop gaming trend, opening opportunities for other fast-food chains to explore this form of brand engagement.
2. Food-related Gaming Experiences - Feast of Legends incorporates fast food and restaurant-themed elements into the gaming experience, indicating potential for the development of more food-related gaming experiences in the restaurant industry.
3. Gamification of Dining Experiences - The incorporation of real-world food choices and rewards in Feast of Legends demonstrates the potential for gamification within the QSR industry, allowing businesses to engage customers in interactive and immersive dining experiences.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs like Wendy's can take advantage of the tabletop gaming trend to create unique brand experiences that attract and engage customers.
2. Food and Beverage - The linkage of food and gaming elements in Feast of Legends opens opportunities for the food and beverage industry to develop innovative gaming experiences that cultivate customer loyalty and brand recognition.
3. Marketing and Advertising - The gamification of Feast of Legends highlights the potential for marketing and advertising companies to assist QSRs in creating interactive campaigns that leverage gaming as a means of engaging customers.