Stone Brewing's newest creation is the ///Fear.Movie.Lions Double IPA, which gets its name from a three meter by three meter square within the brewery in Richmond, Virginia. This square references 'what3words,' a geocoding system where the world is gridded into squares and each location is assigned a three-word address.
The 8.5% ABV beer itself is unfiltered and boasts some bitterness with fresh fruit, hops and white sage. As such, the IPA's unique combination of flavors is said to pair well with everything from Pad Thai noodles, Hawaiian Fried Rice or Prosciutto-wrapped melon.
As Stone Brewing Executive Chairman & co-founder Greg Koch describes: "In the not-so-distant future you’ll be able to use what3words to get beer delivered to you wherever you are, or to verbally tell your self-driving car to take you to the beer."
Location-Themed IPAs
Stone Brewing's ///Fear.Movie.Lions Double IPA is Named After a Word Address
Trend Themes
1. Geocoding System - Implementing geocoding systems like what3words can revolutionize location-based services in various industries.
2. Location-themed Products - Brands can innovate by creating products named after specific locations, offering a unique and personalized experience to consumers.
3. Unique Flavor Combinations - Exploring unexpected flavor pairings in food and beverages can create disruptive innovation opportunities for the culinary industry.
Industry Implications
1. Technology - Integrating geocoding systems into delivery services and navigation apps can enhance user experiences and streamline operations.
2. Food and Beverage - Developing location-themed products and experimenting with innovative flavor combinations can attract consumers and elevate the dining experience.
3. Transportation - Implementing geocoding systems in GPS navigation systems and self-driving cars can revolutionize location-based travel and enhance convenience for passengers.