Korean fashion label ADER error works in collaboration with sportswear brand PUMA on a collection that highlights the ethos "FASTER THAN YOUTH.' The joint capsule features innovative design concepts that boast stylistic juxtaposition of classic and modern looks. The overall theme aims to encapsulate youth culture through the means of fashion by breaking through the barriers of 'what's current.'
Previous footwear models are revived, but complete to boast a futuristic concept to showcase some retro components true to the label's history. Details include handwritten fonts and misplaced logos to really evoke a sense of individualism. The color palette features the co-existence of neutral and bright hues informed through materials such as mesh and leather throughout the uppers.
Youth Culture-Centric Sneakers
ADER error and PUMA Highlight the 'FASTER THAN YOUTH' Concept
Trend Themes
1. Youth-centric Fashion - Opportunity for fashion companies to create collections that capture and celebrate youth culture and individualism through bold designs and mixing of old and new styles.
2. Reviving Retro Footwear - Opportunity for shoe companies to bring back classic footwear designs and add a modern twist to appeal to younger generations.
3. Bold Color Palettes - Opportunity for fashion designers to experiment with combining neutral tones and bright colors to create unique and eye-catching looks inspired by youth culture.
Industry Implications
1. Fashion - Fashion brands can incorporate the 'FASTER THAN YOUTH' concept in their products to reach the younger generation.
2. Footwear - Footwear companies can reintroduce retro designs and experiment with modern materials to appeal to youth culture and individualism trends.
3. Streetwear - Streetwear brands can draw inspiration from the 'FASTER THAN YOUTH' concept and create collections that reflect the ever-changing nature of youth culture and individualism.