Many companies put out their best and brightest commercials in hopes of winning an ultra lucrative Superbowl spot, but this Fantasy Video Greetings ad proved unsuccessful.
The spot features a man's view of a football game being continously blocked by his irate wife in a comically ironic fashion. While there would no doubt have been many men watching the Super Bowl who could have related to this situation, and while the Fantasy Video Greetings ad is pretty funny, it isn't exactly as sympathetic as it could be. This is especially true when you consider that the wife actually has some legitimate reasons to gripe.
Unsympathetic Superbowl Ads
This Fantasy Video Greetings Ad Won't be Showing on TV
Trend Themes
1. Sympathetic Advertising - Opportunity to create ads that resonate with viewers on an emotional level, addressing their needs and concerns.
2. Gender-neutral Marketing - Opportunity to move away from stereotypical portrayals of gender roles in advertising, appealing to a wider audience.
3. Humorous Narratives - Opportunity to create funny and relatable stories that entertain viewers while still being sympathetic.
Industry Implications
1. Advertising and Marketing - Companies can revolutionize their ad campaigns by incorporating empathy, inclusivity, and humor.
2. Entertainment - Opportunity for comedy writers and filmmakers to explore new, relatable storylines that challenge traditional stereotypes.
3. Digital Greeting Cards - Opportunity to develop video greetings that cater to a wider audience by addressing everyday frustrations and empathy.