I may never pop bubble wrap again after watching the 'Fantaisie in Bubblewrap' YouTube video. The 'Fantaisie in Bubblewrap' video personifies the inanimate and ridiculously fun object, and had me feeling bad for the poor bubbles. Yes, I am one of “those people.â€
The 'Fantaisie in Bubblewrap' video, while traumatizing, is a cutesy fantasy adventure into the nonexistent lives of bubble wrap beings.
Implications - The featured video starts off with two adorable bubblewrap creatures singing a happy song in their high-pitched voices. All of a sudden a human hand reaches down and starts popping the poor bubbles. The terrified little bubbles lose their friends and lovers as the human continues to pop the bubblewrap.
Personified Packing Materials
'Fantaisie in Bubblewrap' Makes You Resist Popping
Trend Themes
1. Personified Packing Materials - Disruptive innovation opportunity: Create packaging materials that capitalize on emotional attachment and human-like qualities to enhance the consumer experience.
Industry Implications
1. Packaging Industry - Disruptive innovation opportunity: Develop packaging materials that evoke emotional connections and provide a more engaging unboxing experience.