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The Fanta Haunted Apple ICEE Celebrates Beetlejuice Beetlejuice

The Fanta Haunted Apple ICEE has been announced by AMC Theatres as one of the latest flavors of the signature iced refreshment heading to its participating locations starting next month.

The limited-edition drink comes as an updated version of the Fanta Apple soda, but sees it prepared in the classic ICEE way to give it a decidedly more refreshing profile. The drink is arriving in celebration of the Beetlejuice Beetlejuice film that's headed to theaters starting September 6, 2024 and can thus be enjoyed by fans for a short time only.

The Fanta Haunted Apple ICEE features a neon green color to pay homage to the Beetlejuice character himself, while a special edition cup features black and white stripes to match his suit aesthetic.
Trend Themes
1. Theatrical-themed Food Promotions - Limited-edition refreshments linked to films or characters can create unique, memorable experiences for moviegoers.
2. Short-term Seasonal Beverages - Introducing exclusive, time-sensitive drinks can draw in consumers eager to partake in limited availability products.
3. Character-inspired Packaging - Special edition packaging that mirrors iconic costumes or personalities enhances brand storytelling and collectible appeal.
Industry Implications
1. Entertainment Food and Beverage - Combining popular media franchises with food and beverages offers new avenues for cross-promotional marketing.
2. Cinema Concessions - The development of unique, themed snacks can serve as additional revenue streams and attract diverse audiences to theaters.
3. Limited Edition Consumer Goods - Crafting exclusive products linked to seasonal or pop culture events can heighten consumer interest and urgency.

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