In order to create meaningful fan merchandise that would also bring modernity to the PAOK Football Club, the brand created a unique gift for its football fans.
Rather than giving out a t-shirt, waterbottles or some other typical sports accessory, PAOK FC found a way to gift its fans an actual piece of the stadium. Using plexiglass containers, pieces of the Toumba stadium were shown in cross-section, revealing both dirt and grass. On top of this, the brand also showed off its new logo. As well as serving as a great gift to receive in the mail, the clear box also makes a great piece of sports memorabilia to display in the home, especially since it has such a history and a story to it.
Earthy Stadium Gifts
PAOK FC's Fan Merchandise Gifts a Piece of the Toumba Stadium
Trend Themes
1. Meaningful Fan Merchandise - Creating fan merchandise that holds sentimental value, such as a piece of the stadium, can create a unique and personalized experience for fans.
2. Innovative Sports Accessories - Offering sports accessories that go beyond the typical options can differentiate a brand and attract customers looking for unique and modern products.
3. Sports Memorabilia Reinvention - Reinventing the concept of sports memorabilia by incorporating historical elements, like pieces of the stadium, can create a new market for collectors.
Industry Implications
1. Sports Fan Merchandise - The sports fan merchandise industry can explore new ways to create meaningful and personalized products for fans.
2. Sporting Goods Retail - Sporting goods retailers can expand their product offerings by including innovative and unique sports accessories.
3. Sports Memorabilia Market - The sports memorabilia market can transform by incorporating unconventional elements, like pieces of stadiums, to attract new collectors.