Foodies seeking a fall cocktail inspired by the seasons need to look no further than the Je t'aime, Je t'aime cocktail by Bon Marché. This elegant vermouth drink takes inspiration from citrus fruits and French cinema.
Bon Marché is a San Francisco-based eatery that prides itself of making freshly brewed lagers and beverages inspired by classic French cinema. Many of the cocktails also use seasonal ingredients, including this vermouth beverage elegantly named Je t'aime, Je t'aime. The cocktail calls for fresh citrus fruits that are abundant during the fall season such as grapefruit along with dry vermouth, green chartreuse, orange bitters and club soda. The drink is expertly shaken in a cocktail shaker before being strained over ice and garnished with lime wheels.
Herbal Fall Cocktails
This French-Themed Vermouth Beverage is Filled with Sweet Citrus Notes
Trend Themes
1. Seasonal Ingredient-based Cocktails - There is an opportunity for bars and restaurants to create and market cocktails inspired by seasonal ingredients and flavors.
2. French Cinema-inspired Cocktails - French cinema-inspired cocktails can be a disruptive innovation opportunity for bars and restaurants looking to stand out in the crowded beverage industry.
3. Vermouth-based Cocktails - Cocktails made with vermouth can be a unique selling point for businesses looking to differentiate their cocktail menu from competitors.
Industry Implications
1. Bar and Restaurant - Bars and restaurants can benefit from creating and marketing unique cocktails to attract customers who are looking for new and exciting drink options.
2. Beverage - The beverage industry can explore creating seasonal and cinema-inspired cocktails to meet the demand of consumers who are seeking unique flavor experiences.
3. Culinary - Culinary businesses can collaborate with bars and restaurants to create food and beverage pairings that complement each other and offer a complete dining experience.