The Chipotle Fajita Quesadilla has been announced as the brand's latest addition to its menu that aims to provide impressive flavor along with a hybrid profile for patrons to enjoy.
The menu item consists of a hybrid format that's packed with cheese, veggies and meat, and comes with additional sides for dipping or scooping, if desired. The item is inspired by the viral TikTok hack that was popularized by Keith Lee and Alexis Frost, and is being launched with the content creator's signature recipes in mind with the Keithadilla and Fajita Quesadilla Jack.
The Chipotle Fajita Quesadilla is an app-only offering that will be launching in five varieties to choose from including the Chicken Quesadilla with Fajita Veggies, Steak Quesadilla with Fajita Veggies, Barbacoa Quesadilla with Fajita Veggies, Carnitas Quesadilla with Fajita Veggies and Sofritas Quesadilla with Fajita Veggies.
Cross-Recipe App-Only Quesadillas
The Chipotle Fajita Quesadilla Will Come in Five Flavors
Trend Themes
1. Hybrid-format Menu Items - There is an opportunity for fast-food brands to experiment with hybrid-format menu items that offer unique flavor profiles.
2. Influencer-inspired Menu Items - Brands can collaborate with popular influencers to create new menu items and attract a younger demographic.
3. App-only Offerings - Launching app-only menu offerings can increase the convenience factor for customers who prefer digital ordering and payment methods.
Industry Implications
1. Fast-food Industry - Fast-food chains can utilize the hybrid-format trend to bring new and exciting flavors to their menus and increase customer engagement.
2. Influencer Marketing Industry - Influencers and brands can continue to collaborate and create viral menu items that can increase sales for both parties.
3. Mobile App Industry - Mobile app developers can partner with restaurant chains to provide convenient ordering and payment options for app-exclusive menu items.