fairlife, which is known for its ultra-filtered milk, partnered with Boardwalk Frozen Treats to create fairlife Ice Cream, its first foray away from beverage-related products and into frozen desserts. fairlife Ice Cream is made with ultra-filtered milk and is said to offer a creamy texture and a nutritious profile, especially in comparison to regular ice cream. The flavors offer between eight to nine grams of protein and 40% less sugar than traditional ice cream, all without artificial flavors, preservatives or colors. As Tim Doelman, Chief Executive Officer at fairlife, says: "Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both."
The lactose-free ice cream is offered in classic varieties like Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter and more.
Ultra-Filtered Milk Ice Creams
fairlife Ice Cream is Indulgent Yet Light
Trend Themes
1. Ultra-filtered Milk - Opportunity for using ultra-filtered milk as a base ingredient for healthier and more nutritious food products.
2. Low-calorie Ice Cream - Growing demand for ice cream products with reduced calories and fat content, providing an opportunity for developing healthier alternatives.
3. Artificial Flavor-free - Increasing consumer preference for food products without artificial flavors, creating a market for natural and clean-label options.
Industry Implications
1. Dairy - Opportunity for dairy companies to explore the use of ultra-filtered milk in various product categories, such as ice cream, cheese, and yogurt.
2. Frozen Desserts - Potential for innovation in the frozen dessert industry by introducing low-calorie ice creams made with alternative ingredients, like ultra-filtered milk.
3. Health Food - Rising demand for healthier food options presents an opportunity for the development of artificial flavor-free ice creams and other nutritious alternatives.