With a chic location on the Avenue des Champs Elysees in Paris, and a business plan that incorporates social good, it's no surprise that FAIR. Spirits is creating a buzz online.
"FAIR. announces the rise of transparent and sustainable ethics in ultra premium spirits," the site says. "By associating the best French distillers with local cooperatives in the developing world, FAIR. aims to bring consumers the finest spirits possible produced from Fair Trade ingredients."
Their spirits include innovative flavours like FAIR. Quinoa Vodka, FAIR. Goji Liqueur and FAIR. Cafe Liqueur. All ingredients are selected by highly praised distillers in France, and ingredients sourced from cooperatives, with which FAIR. forms long term relationships to support sustainability.
FAIR. has been recognized for its products internationally, including Best Category Winner 2009 for the NY Spirits Award and Gold Medal 2009, 93 points at Chicago BTI.
Contact Information
FAIR. Spirits website
FAIR. Spirits on Facebook
Ethical Quinoa Vodka
FAIR. is the World's First Fair Trade Certified Spirits Brand
Trend Themes
1. Fair Trade Spirits - The rise of transparent and sustainable ethics in ultra-premium spirits creates an opportunity for producing Fair Trade Spirits.
2. Innovative Flavors - There is an opportunity to create innovative spirits flavors like Quinoa Vodka and Goji Liqueur.
3. Sustainable Sourcing - There is an opportunity for creating long term relationships with cooperatives to support sustainability.
Industry Implications
1. Spirits & Beverages Industry - Spirits and beverage industry players can focus on creating fair trade spirits, innovative flavors, and sustainable sourcing.
2. Agriculture Industry - The agriculture industry can support the production of sustainable ingredients for Fair Trade Spirits through farming practices.
3. Cooperative and Social Enterprise Industry - The cooperative and social enterprise industry can develop long term relationships with distillers and farmers to support sustainable practices.