While Fabletics by Kate Hudson is currently only available to consumers through online channels and subscription-based services, the activewear brand will be opening its first-ever brick-and-mortar Los Angeles store in the fall.
The shop will be set up in The Village at Westfield Topanga in Woodland Hills, set alongside a variety of health, beauty and style destinations.
Affordability is a huge part of what makes the brand so appealing to many sportswear and athleisure enthusiasts, as Fabletics pieces are competitively priced under $100. While this is one factor that will drive consumers to the store, convenience will also be a focus, as this store will be a place for online shoppers to instantly pick up web purchases.
Celebrity Activewear Shops
Fabletics by Kate Hudson Will Soon Open Its First Retail Store
Trend Themes
1. Online-to-offline - The opening of Fabletics' brick-and-mortar store highlights the trend of online brands expanding into physical retail spaces to enhance customer experience and convenience.
2. Affordable Athleisure - Fabletics' competitively priced activewear under $100 taps into the growing trend of affordable athleisure wear, appealing to cost-conscious consumers.
3. Instant Order Pickup - The Fabletics store serves as a convenient pickup location for online shoppers, addressing the need for instant gratification and efficiency in e-commerce.
Industry Implications
1. E-commerce - The expansion of online brands like Fabletics into physical retail spaces disrupts the traditional e-commerce industry, blending digital convenience with in-store experiences.
2. Athleisure - Fabletics' affordable activewear caters to the growing athleisure industry, providing stylish and functional clothing for fitness enthusiasts and fashion-forward consumers.
3. Retail - Fabletics' brick-and-mortar store presents a disruptive innovation opportunity within the retail industry, combining the online and offline shopping experiences for customers.