They say the grass is always greener on the other side. While most white American women would die for exotic, almond-shaped eyes, some who have them are masking them with make-up. Exotic eye fashion is a hot new trend in America, and if you don’t have truly "exotic" eyes, you fake them to get ultra-glam with shadows, mascara and eyeliner. Eyelash extensions are also a huge part of America’s late and great almond-eye craving.
In Japan, however, where perfect, almond-shaped eyes are everywhere, the latest trend is to look less ethnic and more Caucasian. Check out this ad for the new, big make-up fad from Japan. It is almost impossible to tell that the girl in the ad is Japanese. Unless you look at the "before" picture of her eye, you can’t even tell that it is beautifully exotic. Add white-blonde hair and blue contacts and you can no longer tell that this model is Asian at all.
It may seem strange and funny to us, but how different is this to the glamorous and exotic looking make-up we push in America? The point is to get creative and different with your eye make-up, and to never be afraid to try something new. Stand out and make your own eye statement. Whether almond-shaped or rounded, let yours shine.
Faking Ethnic Eyes
Exotic Make-Up Techniques
Trend Themes
1. Exotic Eye Fashion - The trend of faking exotic, almond-shaped eyes with make-up and eyelash extensions in America presents an opportunity to innovate cosmetic products that can achieve similar effects without causing eye damage.
2. The Globalization of Beauty Standards - The trend of Japanese women trying to look less ethnic and more Caucasian through make-up and hair transformations reflects the globalization of beauty standards, creating an opportunity to disrupt the cosmetic industry by catering to diverse beauty standards.
3. Unconventional Eye Make-up - The encouragement of being creative and different with eye make-up in America presents an opportunity for cosmetics companies to offer unconventional eye make-up products that empower customers to stand out and make their own eye statement.
Industry Implications
1. Cosmetic Industry - The cosmetic industry can benefit from innovative products designed to mimic exotic eye shapes while avoiding the risk of eye damage.
2. Beauty Industry - The beauty industry can benefit from empowering individuals to explore diverse beauty standards, offering products that cater to cultural and ethnic variations.
3. Fashion Industry - The fashion industry can innovate unconventional eye make-up trends to complement and reflect fashion styles and attitudes.