2foods and Kagome created Ever Egg as the first-of-its-kind plant-based egg substitute for a new omurice dish and it's made with a combination of veggies and legumes to mimic the taste and texture of eggs. Carrots and cannellini beans are some of the ingredients that make this plant-based egg possible and it strays from the use of more conventional alternatives like soybeans. 2foods was intentional about not using soy in this product, citing that the ingredient has a crumbly texture and a distinctive smell that are challenging to work around.
Consumers who are interested in the innovative plant-based egg replacement able to place a pre-order via Makuake, a product launch platform that showcases new innovations. Ever Egg is just the start of the partnership between 2foods and Kagome, which will be collaborating in the future on even more ideas.
Plant-Based Japanese Eggs
2foods and Kagome Created the Ever Egg with Carrots & Beans
Trend Themes
1. Plant-based Eggs - The growing trend of plant-based diets and demand for more sustainable food sources presents opportunities for further innovation in creating plant-based alternatives.
2. Alternative Ingredients - The exploration of alternative ingredients to mimic the taste and texture of traditional animal products has potential for future disruptive innovation in the food industry.
3. Organic Product Launch Platforms - The use of organic product launch platforms, like Makuake, allows innovative companies to easily gain consumer attention and test the market for new products.
Industry Implications
1. Plant-based Food - Companies within the plant-based food industry have the potential to create further innovative plant-based egg alternatives to meet the demand for sustainable products.
2. Food Manufacturing - The food manufacturing industry can benefit from the exploration and use of alternative ingredients in their products to meet the shifting consumer demand for plant-based options.
3. Product Launch Platforms - Companies within the product launch platform industry can further expand their offerings to showcase innovative and sustainable products that align with the growing trend towards plant-based diets and sustainable food sources.