With summer parties, beach days, and BBQs on the horizon, Eufloria has debuted canned wines that hold half of bottle of vino in each. Available in both a rosé and a white variety, the canned wines make it easier to transport and enjoy vino on the go.
Eufloria is described as a "perfectly portable" wine that can "go places where glass is unwelcome such as the beach." The cans are lightweight, 100% recyclable, and perhaps best of all, each can contains the two glasses worth of wine (equivalent to about half a bottle). The cans also feature beautiful floral designs that completely make up for the lack of a pretty glass bottle.
With more portable wines and spirits becoming increasingly popular, Eufloria's canned wines are sure to delight consumers who prefer practicality above all else.
Aromatic Canned Rosés
Eufloria's Aromatic Rosé Contains Half a Bottle of Wine in Each Can
Trend Themes
1. Portable Wine - The increasing popularity of portable wines and spirits creates an opportunity for disruptive innovation in the beverage industry, such as canned wines.
2. Sustainable Packaging - The development of packaging materials that are both sustainable and lightweight can create disruption in the wine industry, following the lead of 100% recyclable cans used by Eufloria.
3. Alternative Wine Formats - Innovative wine formats such as canned wine and boxed wine may disrupt the traditional wine industry, appealing to modern consumers with practicality and convenience.
Industry Implications
1. Beverage - The beverage industry has opportunities to develop new products, such as environmentally-friendly portable wine packaging and alternative wine formats to appeal to modern consumers.
2. Packaging - The packaging industry can contribute to the development of sustainable and portable wine packaging materials to meet the increasing demand for practicality and convenience by consumers.
3. Wine - The wine industry may embrace the trend of innovative wine formats such as canned and boxed wine, to cater to consumers who prefer practicality and convenience over traditional glass bottles.