Poland Spring is venturing into the creation of sparkling energy water beverages with three new canned products packaged in tall cans. The products are set to be introduced in Meyer Lemon, Valencia Orange and White Peach varieties, each of which offers consumers a refreshing way to refuel with caffeine on the go.
The cans share anywhere between 30 to 35 calories and set themselves apart from the brand's range of other sparkling drinks made with natural spring water, which come in both plastic bottles and cans.
As many consumers are looking to avoid sugar-filled drinks and sodas, they are instead turning to light and flavorful sparkling options that may even have added functional benefits thanks to the inclusion of certain ingredients.
Energizing Effervescent Waters
Poland Spring Created Line of Sparkling Energy Water Beverages
Trend Themes
1. Sparkling Energy Water - Opportunity for companies to introduce new sparkling beverages with caffeine and natural ingredients to cater to the growing market of health-conscious consumers on the go.
2. Functional Beverages - Inclusion of functional ingredients in light and refreshing drinks can appeal to the rising number of consumers seeking healthier beverage options.
3. Low-calorie Drinks - Offering low-calorie, flavorful options can attract consumers who are looking for sugar-free alternatives to sodas and sugary drinks that are convenient to consume.
Industry Implications
1. Beverage Industry - Development of new sparkling energy water beverages presents opportunities for businesses to expand their product lines and cater to a larger and more diverse customer base.
2. Health Food Industry - Growing popularity of low-calorie, functional and natural beverage options creates a potential market for health food companies to expand into the industry and compete with traditional beverage makers.
3. Energy Drink Industry - Innovating on existing energy drinks by infusing them with natural ingredients and carbonation can offer a healthier and more refreshing alternative to sugary, high-calorie energy drinks.