Deliciously Ella is a well-celebrated food blogger that often focuses on plant-based and healthy meal options to make at home, and fittingly the creative has recently released a line of her very own pre-packaged energy snack balls. The line contains healthy and sweet-tasting bite-sized nutrition bars that are ideal for quickly revitalizing one's energy.
The balls are known as Deliciously Ella Energy Balls and they are available exclusively to Waitrose and Whole Foods. The bars contain natural flavorings and vegan-friendly ingredients such as almonds, raisins, cashews and even ginger. The focus of the snack is on revitalizing energy with nutritious and delicious-tasting foods.
Seeking out bloggers to co-create new products is one way brands can tap into an online influencer's large-scale following for potential new consumers.
Blogger Energy Balls
Online Foodie Deliciously Ella Reveals Prepackaged Energy Snacks For Stores
Trend Themes
1. Pre-packaged Health Snacks - The rise of pre-packaged energy snack balls offers an opportunity for companies to create convenient and nutritious on-the-go food options.
2. Plant-based Foods - The popularity of plant-based meal options inspires the development of plant-based energy snacks, catering to the growing demand for vegan-friendly products.
3. Influencer Product Collaborations - Brands can leverage the reach of online influencers by partnering with bloggers to co-create and promote new product lines, targeting their large-scale following.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend by developing and marketing their own lines of pre-packaged energy snacks and plant-based foods.
2. Health and Wellness - The health and wellness industry can seize the opportunity to create and promote nutritious, energy-boosting snacks and foods to cater to health-conscious consumers.
3. Digital Marketing - Digital marketing agencies can assist brands in collaborating with influencers and optimizing their online presence to reach a wider audience.