f'real, the brand known for blend-it-yourself shakes and smoothies, launched Energy Freeze as its latest lineup of refreshing, hydrating and energizing frozen beverages. The frozen coconut water-based energy blends were unveiled in flavors like Blue Raspberry and Strawberry Watermelon at the NACS Show.
"Millennials and Gen Z see energy as more than just a way to hustle, but a boosting reward that is as expressive as they are," said Rich Products Corporation Vice President of Customer Marketing and Strategy, Megan Grinstead, "f'real Energy Freeze is designed to be a fun, customizable and refreshing treat that empowers our consumers to stay vibrant and energized on their own terms."
These energizing frozen blends will be sold at retailers like convenience stores and on college campuses, providing a convenient way for students and adults to enhance focus and alertness, or fight fatigue.
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Trend Themes
1. Millennial and Gen Z Preferences - The focus on energy drinks that serve as an expressive, customizable reward aligns with the growing consumer desire for products that fit their personal lifestyle and identity.
2. Convenience Store Innovations - Introducing frozen coconut water-based energy drinks in convenience stores taps into the demand for quick, refreshing beverages that support an active, on-the-go lifestyle.
3. Healthy Energy Alternatives - Frozen coconut water-based blends provide a healthier alternative to traditional energy drinks, meeting the increasing consumer preference for natural and functional ingredients.
Industry Implications
1. Beverage Industry - The launch of frozen coconut water energy drinks exemplifies the evolving landscape of the beverage industry towards health-focused, refreshing, and functional products.
2. Convenience Retail - Convenience stores as distribution channels for innovative energy drinks highlight the shift towards providing healthier, immediate consumption options for busy consumers.
3. Higher Education - Offering energizing frozen beverages on college campuses underscores the opportunity to cater to the health and wellness needs of students in high-pressure academic environments.