Victoria Distillers recently launched an all-new natural gin that's been dubbed 'Empress 1908 Gin.'
The new gin spirit is a standout for its vivid blue coloring, which comes from an infusion of the butterfly pea blossom. In terms of taste, the product boasts a traditional gin flavor with notes of juniper berry and grapefruit The handcrafted spirit is prepared in small batches and boasts a total of eight botanicals. Victoria Distillers describes the base of the drink as an "ultra-clean 96%, Non-GMO corn, spirit base" that contains 42.5% ABV.
The Empress 1908 Gin is branded as "the original, all-natural color-changing gin" because when it is combined with a citrus or tonic, the indigo blue color of the spirit transforms into a soft pink color before one's eyes.
Color-Changing Gin Spirits
Empress 1908 Gin Transforms from a Blue to Pink with a Tonic or Citrus
Trend Themes
1. Color-changing Spirits - Creating spirits that change color when mixed with certain ingredients opens up opportunities for unique sensory experiences.
2. Natural Infusions - Using natural ingredients like butterfly pea blossom to infuse spirits not only adds unique flavors but also appeals to health-conscious consumers.
3. Artisanal Craft Spirits - Handcrafted small-batch spirits like Empress 1908 Gin appeal to consumers seeking unique and high-quality products.
Industry Implications
1. Alcoholic Beverages - The color-changing gin trend presents opportunities for alcoholic beverage companies to innovate and create unique spirits that offer visual appeal and novel tasting experiences.
2. Food and Beverage Manufacturing - The use of natural infusions in spirits, like the butterfly pea blossom in Empress 1908 Gin, can inspire food and beverage manufacturers to explore incorporating natural ingredients into their products for flavor enhancement.
3. Artisanal Distilleries - The success of handcrafted, small-batch spirits like Empress 1908 Gin indicates an opportunity for artisanal distilleries to capitalize on the growing consumer demand for unique, high-quality spirits.