When Samsung Italia made a visit to the Santa Maria Goretti Hospital, it treated patients to virtual outings as part of the eMotion project. The virtual reality experience uses the Samsung Gear VR in order to transport kids to Movieland, a virtual theme park complete with rides and other sources of entertainment. Use of the technology in the hospital aims to make sick kids feel like ordinary kids again, by giving them a chance to do things that they can't when they're stuck in a hospital bed. Beyond impacting a child's mood during any given day, Samsung has hopes that the use of virtual reality will have a greater impact on a child's overall journey to full recovery.
Beyond its uses for enjoyment, virtual reality is becoming a powerful tool in the medical industry to aid people with physical limitations and psychological ailments.
Theme Park Simulators
Samsung's eMotion Project Prescribes Virtual Reality as Medical Treatment
Trend Themes
1. Virtual Reality in Healthcare - Disruptive innovation opportunity: Explore the use of virtual reality to enhance the healthcare experience for patients.
2. Virtual Theme Parks - Disruptive innovation opportunity: Create virtual reality experiences that simulate theme park rides and entertainment.
3. Technology for Pediatric Care - Disruptive innovation opportunity: Develop technological solutions to improve the well-being and emotional state of sick children during hospital stays.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: Incorporate virtual reality technology into medical treatments and therapies.
2. Entertainment - Disruptive innovation opportunity: Integrate virtual reality experiences into theme park attractions for a more immersive visitor experience.
3. Technology - Disruptive innovation opportunity: Design innovative technological solutions specifically for pediatric care, utilizing virtual reality as a tool.