With the release of ebbu Bold and ebbu Well, ebbu, a Denver-based business that makes a variety of cannabis products in Colorado, decided to enlist the help of Trinity Brand Group for the creation of standout product packaging.
The sleek cannabis product packaging is bold, graphic and easy-to-read, aligning ebbu as a lifestyle brand for contemporary cannabis consumers. In order to make it easy for consumers to find the right product to support their desired experience, the brand includes categories such as Chill, Zen and Energy, among others.
As marijuana becomes more widely accepted as a legal recreational product, branding and packaging is playing a huge part in changing the negative stigma that surrounds the use of these products and defies the stereotypes with which they are commonly branded.
Contemporary Cannabis Packaging
ebbu's Bold and Well Branding Establishes It as a Lifestyle Brand
Trend Themes
1. Bold Packaging - Disruptive innovation opportunity: Develop eye-catching and visually appealing packaging designs to attract contemporary cannabis consumers.
2. Lifestyle Branding - Disruptive innovation opportunity: Position cannabis products as lifestyle brands to appeal to a wider consumer base.
3. Category-based Product Differentiation - Disruptive innovation opportunity: Create product categories based on desired experiences to help consumers easily find the right cannabis product.
Industry Implications
1. Cannabis Products - Disruptive innovation opportunity: Explore innovative ways to produce and market cannabis products.
2. Packaging Design - Disruptive innovation opportunity: Transform traditional packaging design for cannabis products by incorporating bold and graphic elements.
3. Branding and Marketing - Disruptive innovation opportunity: Develop new branding and marketing strategies to challenge negative stereotypes and redefine the perception of cannabis products.