There has always been a stigma when it came to eating alone at a restaurant, but that didn't stop the people behind ‘Eenmaal’ from establishing a restaurant created for lone dining.
The Eenmaal is a pop-up restaurant in Amsterdam that only serves people who are dining by themselves; the restaurant’s table is created to only accommodate for one person. According to the initiator designer Marina van Goor, the restaurant was created as a means to break the taboo of being alone.
Eating alone has a negative connotation attached to it. Society has embedded into the mindsets of most people that being alone is an unattractive state of being. The Eenmaal is a fascinating way of distorting the accustomed norms that people have been raised to believe.
Lone Fine Dining Restaurants
Eating Alone is the What the Eenmaal Restaurant Encourages
Trend Themes
1. Solo Dining - Restaurants are innovating to cater to the growing number of customers who choose to dine alone and enjoy their own company.
2. Taboo-busting Experiences - There is a trend towards creating unique dining experiences that break down societal norms and encourage individuals to enjoy their own company.
3. Pop-up Restaurants - The popularity of pop-up restaurants continues to grow, creating opportunities for unique temporary dining experiences.
Industry Implications
1. Hospitality - Restaurants and hotels can create solo dining experiences and other unique offerings to attract more customers and differentiate themselves from competitors.
2. Event Planning - Pop-up restaurants provide a new and exciting option for event planners seeking to create memorable experiences for their clients.
3. Retail - Retail stores and brands can take advantage of the trend towards unique dining experiences by partnering with pop-up restaurants and hosting events that encourage consumers to spend time in-store.