'Sera Food,' the Indonesian food manufacturer, has announced 'eatHappy Origin,' a new textured chicken nugget product geared toward affordability. The nuggets are packaged in small, 400-gram bags made with low-cost materials in order to make the product affordable for mid-income consumers. The product packaging is also colorful with stylized, multi-color text, a bright pink bag, and several colorful graphics around the package. The use of color is intended to appeal to younger customers, such as Gen-Zers or Millenials.
As for the flavor palette of the nuggets themselves, the nuggets are made with carefully selected cuts of meat. The nuggets are then breaded and shaped to optimize the texture and mouthfeel of the nuggets. The eatHappy Origin nuggets are available now at retail locations across Indonesia, or online at Sera Food's website.
Textured Chicken Nuggets
'Sera Food' Debuted the 'eatHappy Origin' Affordable Chicken Nuggets
Trend Themes
1. Affordable Food - Food companies can offer affordable products with low-cost materials and clever packaging to appeal to mid-income consumers.
2. Textured Meat - Incorporating various textures into processed meat products, like chicken nuggets, can offer a unique eating experience for customers.
3. Youthful Packaging - Using colorful and stylized packaging designs can appeal to younger customers, such as Gen-Zers or Millenials.
Industry Implications
1. Food Manufacturing - Food manufacturers can experiment with using carefully selected cuts of meat and various breading and shaping techniques to create unique textured meat products, like chicken nuggets, that appeal to different customers.
2. Retail - Retail locations can stock affordable and unique textured meat products, like the eatHappy Origin chicken nuggets, to attract mid-income customers looking for tasty and budget-friendly options.
3. E-commerce - E-commerce websites can feature unique and affordable food products, like the eatHappy Origin chicken nuggets, that appeal to younger customers, making it easy to purchase online and have it delivered straight to their doorstep.