'Eat Like a Pro' is a campaign that centers around the importance of mindful eating. The initative is launched by Beko — a European kitchen appliance company, and it holds it as its mission to inspire healthy eating in young demographics.
Based on statistical results that "children are eating worse: less fresh vegetables, fruits and fish, and more fat and sugar," 'Eat Like a Pro' is a global activation that seeks to turn the tides by tapping role models. The campaign is realized through a partnership with FC Barcelona.
In addition, Beko expands its portfolio to cover more ground in the diverse interests of youth. Earlier this year, it became a partner of League of Legends European Championship (LEC), harnessing the power of eSports to propel the ethos of its healthy eating campaign further.
Healthy Eating-Centric Campaigns
Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
Trend Themes
1. Mindful Eating - Opportunity for businesses to develop products or services that promote mindful eating habits among young demographics.
2. Role Model Marketing - Disruptive innovation opportunity lies in leveraging partnerships with influential figures or organizations to promote healthy eating.
3. Esports Integration - Businesses can explore the integration of eSports culture with health-focused campaigns to engage younger audiences.
Industry Implications
1. Kitchen Appliances - Manufacturers can innovate kitchen appliances that facilitate and encourage healthy eating habits.
2. Sports Partnerships - Opportunity for sports organizations to align with companies promoting healthy eating through mutually beneficial partnerships.
3. Esports Sponsorship - Companies can sponsor eSports events or teams to promote the message of healthy eating and reach a wide audience.