With Valentine's Day right around the corner and love in the air, DoorDash teamed up with Shake Shack on a limited-time dating site called Eat Cute. This site was purposely created to connect singles who also happen to be fans of Shake Shack's Buffalo Chicken Sandwich who are "looking to find their sandwich-loving better half."
The niche dating site inspires singles to bond over something they already have in common and setting up a profile is said to be as fast and easy as ordering Shake Shack on DoorDash. After uploading a selfie and sharing their preferred level of spice, daters can tap the flame icon to start the process of finding their perfect match. When there's a match with a compatible Buffalo Chicken Sandwich lover, users are eligible to claim a promotional code for a free Buffalo Chicken Sandwich from Shake Shack on DoorDash.
Limited-Time Dating Sites
'Eat Cute' Connects Fans of Shake Shack's Buffalo Chicken Sandwich
Trend Themes
1. Limited-time Dating Sites - The strategy of creating limited-time dating sites can be used by businesses to drive engagement with their products through creating communities of like-minded customers.
2. Brand-specific Dating Sites - By creating brand-specific dating sites, food and beverage brands can leverage their loyal customer base to create buzz, drive sales, and deepen customer engagement.
3. Niche Dating Sites - Niche dating sites that target specific interests or preferences can help businesses and individuals to build communities around shared interests or passions.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage limited-time dating sites and brand-specific dating sites as a marketing tool to increase brand visibility and drive sales.
2. Online Dating - Online dating companies can partner with brands to create co-branded limited-time dating sites that tap into consumers' brand loyalty and increase sign-ups.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate limited-time dating sites and brand-specific dating sites into their campaigns to create buzz, drive engagement, and increase customer loyalty.