The 'Eat Color' packaging concept developed by student Kim Gyeongah of Hoseo University in South Korea uses color as the means to highlight and brand the product.
Eat Color is a line of dried vegetable snacks, which are ideal for snacking on throughout the year, no matter what's in season. By adopting a diet where you focus on eating a variety of colored fruits and vegetables, the richness of the variety means that you're also getting a balanced diet from the different nutrients each differently colored fruit naturally has.
For this project, the Eat Color snacks are packaged in small burlap sacks and differentiated by labels that highlight the colors the products were before the drying process. This includes a vibrant yellow, white, red and a green, although it seems to read more like blue.
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
Trend Themes
1. Color-focused Packaging - Exploring the use of color in packaging design can create eye-catching and memorable products.
2. Health-conscious Snacking - Emphasizing the nutritional benefits of snacks can appeal to health-conscious consumers and encourage better eating habits.
3. Visual Branding Through Packaging - Using packaging to visually represent the product's characteristics and appeal can help create a strong brand identity.
Industry Implications
1. Food and Beverage Packaging - Innovative packaging designs can attract consumers and differentiate products in the highly competitive food and beverage industry.
2. Snack Food Industry - Developing healthier snack options can tap into the growing demand for nutritious and convenient on-the-go snacks.
3. Graphic Design and Marketing - Creating visually appealing packaging designs presents opportunities for graphic design and marketing professionals to showcase their skills and help brands stand out.