Sustainaholics has formed a partnership with several spirits brands and easyJet to introduce the Sustainable Spirits Collection. This exclusive collection showcases spirits from a series of independent British brands, including Ellers Farm Distillery, Two Drifters, Wildjac, and Penrhos Spirits.
Ellers Farm Distillery contributes Y-Gin Orange to the collection, a flavor created exclusively for easyJet under its gin brand. Additionally, the collection features Wildjac Cherry Wood Spiced Rum, a barrel-aged rum infused with cherry, offering a distinctive "rounded vanilla oak finish."
Elsewhere, Penrhos Spirits joins the collection with their Wonky Raspberry Gin, while Two Drifters presents their Pure White Rum. The Sustainable Spirits Collection was created to enhance the in-flight experience for easyJet passengers but also promotes the values of sustainability and responsible consumption.
Sustainable Airline Alcohols
Sustainaholics Unveils a New Spirits Collection for easyJet Flights
Trend Themes
1. Eco-friendly In-flight Dining - Airlines adopting sustainable food and beverage options appeal to environmentally conscious travelers.
2. Collaborative Sustainable Branding - Partnerships between airlines and local spirits brands highlight the potential for co-branding sustainable products.
3. Flavor-driven Sustainability - Developing unique, eco-friendly flavors exclusive to specific platforms creates a niche market for sustainable spirits.
Industry Implications
1. Aviation - The aviation industry can enhance passenger experience while reducing its carbon footprint through sustainable product offerings.
2. Spirits - The spirits industry sees innovation through its integration with sustainability practices, appealing to a growing market of eco-conscious consumers.
3. Hospitality - The hospitality sector includes innovative sustainable offerings in their menus to attract environmentally minded clientele.