New York City's Not as Bitter prepares fresh fruit lattes by combining house blend espresso with pure coconut milk and seasonal and year-round fruits—like durian, an essential component in its durian latte. The polarizing nature of durian stems from its intense aroma and unique flavor, which some people adore while others find unbearable. Those who count themselves as members of the former category are flocking to Not as Bitter to get a taste of the new specialty beverage, which is $8.50 before tax and tip due to the high price of durian.
Freshly Durian was inspired by a trip to Phuket in 2019 and the fresh fruit latte is said to have creamy, sweet custard-like notes with a slight muskiness. This surprising fruit ingredient works well to balance out the bitterness of coffee.
Caffeinated Durian Lattes
Not as Bitter Blends Espresso, Coconut Milk & Seasonal Fruits
Trend Themes
1. Exotic Fruit Coffee Blends - Blending rare and unique fruits like durian with coffee creates surprising new taste experiences that appeal to adventurous palates.
2. Fruit-infused Dairy Alternatives - Utilizing coconut milk and other non-dairy alternatives infused with fruits offers creamy and aromatic beverage options for health-conscious consumers.
3. Luxury Fruit-based Beverages - The premium pricing of high-end fruit ingredients, like durian, creates opportunities for upscale, specialty drink offerings that can attract enthusiasts willing to pay a premium.
Industry Implications
1. Specialty Coffee - The specialty coffee industry can explore new flavor profiles by integrating exotic and polarizing fruits into their menu offerings.
2. Non-dairy Milk Alternatives - Companies in the non-dairy milk industry can innovate by incorporating unusual fruit flavors, creating new interest in their products.
3. Luxury Food and Beverage - The luxury food and beverage sector can capitalize on rare and expensive ingredients, like durian, to produce unique, high-margin products.