To promote its Dunkirk film, Warner Brothers collaborated with Google Zoo and the Google Chrome VR team to create 'Save Every Breath: The Dunkirk VR Experience.'
Dunkirk is a new movie that's set in 1940 and tells the story of the Allied forces that became trapped on the beaches of Dunkirk during World War II. As a companion piece to the movie, Save Every Breath was created as a WebVR Experience.
Just as war calls for people to come together and join forces, so does the immersive VR experience, which has a player invite a friend or play with another random person from around the world. Players dive into the story as Allied troops in enemy territory and will have to work with one another to see their survival.
Collaborative VR Missions
Warner Brothers' Dunkirk Film is Enhanced by a Co-Play VR Experience
Trend Themes
1. Collaborative VR Experiences - With a rise in virtual reality, companies can create more innovative and interactive experiences that involve collaboration and team building.
2. Virtual Reality Film Companions - As companies produce more films, virtual reality companions can add value, create engagement and bring the story to life for audiences.
3. Webvr Experiences - The development of WebVR experiences is providing companies with a new, innovative way to bring their brands to life and provide new immersive experiences for viewers.
Industry Implications
1. Entertainment - Creating VR experiences alongside movies or other entertainments can provide opportunities for engagement, brand extension and audience growth.
2. Technology - As virtual reality technology grows more sophisticated, it will create new opportunities for companies to create immersive experiences and reach consumers.
3. Marketing - Innovative VR experiences can be utilized within marketing campaigns to attract and engage audiences, provide value and enhance brand identity.